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Good Cycles helps launch ‘The Purpose Precinct’ at Queen Vic Market: A new home for 20+ local social enterprises

Good Cycles is proud to partner with the Queen Victoria Market and STREAT to help create 'The Purpose Precinct' – a showcase of Victorian social enterprise products and services located in the Market’s String Bean Alley.

With the backing of the Victorian Government and Social Enterprise Network of Victoria, The Purpose Precinct brings together a range of unique products and services from over 20 Victorian social enterprises such as Clothing the Gaps and HoMie, with many more to come.

Alongside a select range of Good Cycles’ bicycle products, is a curated and rotating range of goods all made, designed and/or recycled from sustainably and ethically sourced materials; including homewares, preserves and other non-perishable food, home-growing supplies, clothing and accessories. Good Cycles will also offer bicycle servicing in the near future.

Queen Victoria Market CEO Stan Liacos says the Market is proud to partner with Good Cycles and STREAT, which sits well with the Market’s history and future plans.

“Throughout its 140-year history, Queen Victoria Market has provided access to essential fresh food, goods and services to Melburnians, as well as being an important part of the city’s social fabric. The Purpose Precinct brings a unique mix of quality products and services, helping to achieve our goal to diversify the Market’s offerings to appeal to Melburnians and contribute to positive economic and social outcomes,” he said.

“Throughout its 140-year history, Queen Victoria Market has provided access to essential fresh food, goods and services to Melburnians, as well as being an important part of the city’s social fabric. The Purpose Precinct brings a unique mix of quality products and services, helping to achieve our goal to diversify the Market’s offerings to appeal to Melburnians and contribute to positive economic and social outcomes.”

“We’re excited to call Queen Victoria Market our new home. The Purpose Precinct will create a front door for social enterprises to work together to engage the community and deliver products and services to help people, places and the planet to thrive. Our ambition is to see hundreds of Victorian social enterprises represented in the Precinct over the coming years, all working together not only to create better cities, but also meaningful employment opportunities for Victorians.”

STREAT CEO Rebecca Scott says many of Victoria’s social enterprises create employment opportunities for people who face structural barriers to work.

“The Purpose Precinct will showcase products and services being made in all corners of the state, and we’re excited for people to have a taste of the delicious things the sector has to offer.”

Good Cycles CEO Jaison Hoernel says the team is thrilled to be part of the Market’s diverse and thriving culture.

“We’re excited to call Queen Victoria Market our new home. The Purpose Precinct will create a front door for social enterprises to work together to engage the community and deliver products and services to help people, places and the planet to thrive.

“Our ambition is to see hundreds of Victorian social enterprises represented in the Precinct over the coming years, all working together not only to create better cities, but also meaningful employment opportunities for Victorians.”

 

Social Enterprise and Not for Profit participants of the Precinct include:

 

We would like to show our deepest gratitude to all those people that helped make this happen, in particular The Queen Victoria Market, the Victorian Government, STREAT, SENVic and an extra special mention to Silas and our hard-working Good Cycles staff. It’s an exciting time for social enterprise and we can’t wait to see you down at String Bean Alley to support everyone involved.

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Wear it Purple Day 2022 at Good Cycles

The day itself is all about creating safe, empowering and inclusive environments for LGBTQI+ young people. This is especially important in the workplace, particularly where people may have had negative experiences, or not feel they were able to be themselves for fear of judgment or discrimination.

Kirra (Head of Innovation and Impact) with Jaison (CEO) and Mihai and Ivan from our Operations team
WIPD2022 in full effect!

The events, which also marked the commencement of work on Good Cycles’ Diversity & Inclusion Strategy, were attended by approximately 60 staff and a great time was had by all.

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Darren’s experience with Good Cycles

Right from the get-go, Darren showed a high level of resourcefulness, determination and negotiation; his enthusiasm when performing his various tasks and a natural aptitude for problem solving became a source of motivation for others, “People talk to me and they tell me “How do you solve those problems so quickly?”… Being able to think both inside and outside the box [is key].”

Through his experience at Good Cycles, Darren was able to improve and strengthen his communication and teamwork skills. Darren noted that he “used to avoid teamwork but now I’m comfortable during shifts… Communication and keeping in contact with people so they know what is going on is a big thing.”

Another big thing for Darren was the chance to be given opportunities to build personal and professional connections particularly at Citywide. In fact, one of his professional goals was to move to Citywide into a permanent position there. Darren noted that, when he was able to work at the Citywide-operated Degraves Street Recycling facility during his time at Good Cycles, he was able to make both personal and professional connections:

They assisted me in that they provided a comfortable working space which – for me – is one of the biggest things. The training they provided was sufficient for me [too].

After making use of the skills, networks and experience he gained in working shifts at the Facility, he successfully achieved his goal and moved into a permanent position at Citywide in December 2021.

Quality time with his children and family is particularly important for Darren: Darren was able to “spend more time with my kids and family” through the flexible shift structures at Good Cycles. More significantly, being employed meant being able to afford more secure housing and provide financially for his young family. Through the job security that came with working at Good Cycles, Darren was able to make huge progress in achieving his twin life goals of “a good home for my family” and “kids growing up healthy and happy”.