social impact

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We recap our 10 Year Celebration event!

The Good Cycles 10 year party was a joyous celebration of social enterprise, history, and our fantastic employees.

Under the sheds of the Queen Victoria Market, our November 16 celebration coincided with World Social Enterprise Day, as we held our own festival of Social Entrepreneurship.

Purpose Precinct and Green Collect opened their doors for trade selling their “for purpose” and upcycled products. All our tasty food was provided by our amazing social enterprise buddies — STREAT, Free To Feed, All Things Equal, and Crepes For Change. And we had all of Good Cycles capabilities on display, showcasing a variety of bikes and machinery across our 4 Divisions; Good Bikes, Good Labour, Good Deliveries and Good Spaces.

We had it all—delicious mocktails and non-alcoholic drinks from Liquid Infusion, a fun Photobooth for our Good People Mosaic, and tunes from Kassandra & Him that had us grooving all night.

It was touching to see a number of guests and staff sporting HI-Viz safety gear in solidarity with our many employees who wear it everyday, in particular the late-night and early-morning crews who couldn’t make it that night.

The evening was enriched by video messages from co-founders Luke Wright and Loretta Curtain plus speeches from Chair Darrell Wade, Co-Chair Lucinda Makrakis, and Good Cycles CEO Jaison Hoernel, each sharing the emotional resonance of the night and eloquently narrating our ten-year journey.

We mixed the old with the new, with a strong and diverse contingency of young people, taking to the stage. A special acknowledgment goes to Stef, Abby, Oliver, Lucy, and Vaughn who each reflected on how Good Cycles has shaped them as individuals, emphasising the importance of belonging to an organisation that creates a safe and inclusive workplace.

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"Wearing Hi-Viz tonight symbolises the foundational building blocks Good Cycles has laid down, to create a safe workplace in which young people can succeed and thrive"
Jaison Hoernel
Good Cycles CEO

Our journey was made possible through all our partners over the years, and the generous support of event sponsors Lendlease, Paul Ramsay Foundation, and Queen Victoria Market. Plus a heartfelt shout-out to the dedicated staff from Purpose Precinct and Green Collect who worked tirelessly during the 10 Year Celebration to host the festival of social enterprise.

Special thanks are extended to event organisers Adam, Hannah, Kirra, Joe, Cory, and Khan. Gratitude is also owed to our Gracie St neighbours, advertising firm GDJ, Lara, Cathy, Sally, Hanna and Cormac from Cormac Creative Studios for their countless support and creative hours in crafting the night.

Noteworthy mention goes to Khalid, a former supported employee who left us to create Kushitic Productions, capturing the night’s action and presenting us with all the images featured here, plus the captivating video above celebrating our milestone.

Last but not least, sincere thanks to our own John Bech for his remarkable voice-over skills and to all our fantastic team members who contributed to the creation of the ‘Ride along’ 10 Years of Change video. The event was a beautiful celebration of all the Good People who help us deliver our Good Cycles of Change.

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Good Cycles marks 10 years of change on World Social Enterprise Day

Celebrating ten years of change on World Social Enterprise Day

Good Cycles begins its 10-year anniversary celebration on World Social Enterprise Day, November 16, 2023, what a great day to celebrate 10 years of change. This momentous day gives us a chance to reflect on how we got here, the impact that we have made and provides a guide into our future of impact and growth.

2013–2017

In 2013, founders Loretta Curtin & Luke Wright created Australia’s first bike based social enterprise, using the bicycle as vehicles for positive change. Our goal, to train young people and break down their barriers to employment.

I could not hold a steady job, it was really hard. With Good Cycles, they gave me the structure … the support. And I had mentors.​ ~ Andy, Good Cycles employee-trainee

Through the Pedal Empowerment Program and with the help of corporate and government partners including Westpac Foundation & the City of Melbourne, Luke and Lorretta trained, upskilled and donated bikes to refugees, asylum seekers and young people from diverse backgrounds including those within the justice system.

In 2016, our fresh-faced CEO Jaison Hoenel joined Good Cycles bringing with him his global knowledge of bike share, retail, and an idea to expand and to create more jobs for young people.

2017-2021

After almost four years of repairing thousands of bikes and training hundreds of young people, Good Cycles starts creating meaningful jobs by delivering services by bicycle.

By partnering with the likes of Melbourne Bike Share, Citywide, Toyota, DM Roads, Fulton Hogan & more, our services include carshare cleaning, environmental waste collection, asset maintenance, solar bin checks, and delivery, logistics and more.

 

“I didn’t feel like there was an expectation that I’d do anything that I wasn’t capable of. It was very accommodating for me.”
~ Eve, Pedal Empowerment Program and Car Services

Using bicycles as work vehicles enabled Good Cycles to offer jobs to young people while removing thousands of cars, vans and light trucks from our roads.

In 2022 alone, Good Cycles prevented 20,000 kg of CO2 from entering the atmosphere and removed 50 light vehicle movements from our congested roads a week!

 

This job has given me purpose and a reason to wake up in the morning, so I’m very grateful for that.

~ S’moe, Good Spaces Team member

2021 – 2023

December 2021, saw Good Cycles go beyond the bicycle acquiring Open Spaces, a commercial landscaping and horticulture business which helps young people find jobs. At Open Spaces, the crew are responsible for landscaping, collecting litter and mowing grass for the entire length of the Western Ring Road; across fifty plus Fire Rescue Victoria sites across Melbourne.

We opened our fourth bike shop in 2022 with Nightingale in Brunswick’s award winning social enterprise apartment complex and we are servicing all the Lime share bikes, across Melbourne and now Sydney.

During this time we define our social impact through our Youth Employment Program, which provides countless hours of employment, coaching and support to young people facing barriers to employment.
"Good Cycles gives me the credit for the good work I do. It’s nice to have someone check in with me on how I am, and what I want for my future."
Lucas
City Services

December 2022 saw us partner with STREAT and the Victorian Government to launch the Purpose Precinct, at the Queen Victoria Market a hub showcasing and selling the wares of over 40 social enterprises, including….

Ten years on, we are still innovating to create meaningful jobs, currently employing about 150 people across Melbourne and Sydney. Over the 10 Years we have directly impacted 767 young people through “Good” employment and training opportunities.
Impact that breaks down barriers to employment, nurtures our community, is good for the environment and creates good cycles of change.

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World Social Enterprise Day gives us a chance not only to celebrate our work, but to raise awareness and praise all social enterprises do to make the world a better place, to create more just and equitable societies, and to reflect on the positive impact we have made on the environment and in our communities.

To keep up to date with all the good things we’re doing, click the button below to join our mailing list.

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STAY TUNED for updates on our 10 year celebration… More to come!

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Ministerial Launch of The Purpose Precinct

We were honoured to have Minister for Employment Vicki Ward officially launch the expansion of The Purpose Precinct, almost a year after its String Bean alley launch.

Australia’s first dedicated social enterprise precinct has been officially opened at the iconic Queen Victoria Market (QVM) – giving Victorians a fresh opportunity to shop local ahead of the festive season. Minister for Employment Vicki Ward has today opened the expansion of Purpose Precinct – a new shopping destination featuring 100 local social enterprises selling homewares, clothing, food and gifts.

Co-developed by leading Victorian social enterprises Good Cycles and STREAT and supported by the Social Enterprise Network of Victoria – the precinct recently moved from its temporary home in Stringbean Alley to multiple spaces within the F Shed Laneway, at QVM.

The socially-conscious shopping destination will bring more visitors to the market and create 75 local jobs – including for Victorians that have faced challenges finding a job.

As the festive season approaches Purpose Precinct will give shoppers an option to buy gifts from socially-conscious and purpose-led businesses like Clothing The Gaps, Homie, Mildura Chocolate Company, Green Collect, Free to Feed and more.

Social enterprises are defined as businesses that channel at least 50% of their profits into achieving their mission – whether that’s tackling social problems, improving communities, providing people with access to employment and training, or helping the environment.

 

Good Cycles is responsible for employing Purpose Precinct’s retail staff with a focus on helping young people break through barriers to employment via its Youth Employment Program. As our CEO Jaison Hoenel describes it as, “a registered charity all our profits are directed towards impact, but as a social enterprise and through the Purpose Precinct we can demonstrate how to create meaningful jobs and a safe space for their employees.”

And staff members like Vaughn would agree, he loves how social enterprises are “focused on the human side of business.” Vaughn simply loves having conversations with shoppers and sharing the stories that shape the range of impact driven products on sale.

“Using a work-first approach, Good Cycles creates value out of safety for its young employees"
Jaison
Good Cycles CEO
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The Purpose Precinct has a strong focus on impact and sustainability with many products made from recycled or repurposed goods and materials. The Precinct is funded through the Labor Government’s nation-leading Social Enterprise Strategy 2021-25 and the Melbourne City Revitalisation Fund.

There are currently more than 3,500 social enterprises trading across metropolitan Melbourne and regional Victoria, which employ an estimated 60,000 people and contribute $5.2 billion annually to the Victorian economy.

Take part in the conversation and learn about the future of retail. 

Visit the Purpose Precinct at F Shed in Queen Victoria Market.

Find out more
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We say farewell to car cleaning services

October 2023 marks the end of an era for our car share cleaning services

Launched in 2017 with GoGet, Flexicar, and then later Kinto, our move into car cleaning was a major milestone for Good Cycles, as it began our transitioning out of bike training. Our new focus, was to create meaningful jobs. Jobs that used the bicycle and environmental innovation to get cars and trucks off the road, while also supporting young people to new employment pathways and break through their barriers to employment.

Since 2017, we have provided employment to 142 staff members. In 2022 alone, car services cleaned over 7000 vehicles and prevented 350,000 litres of water waste by using waterless car cleaning technology.

Over the past six years, we have been privileged to have the support of GoGet, Flexicar, and Kinto. Their willingness to work with us, a social enterprise, has made a positive impact in the lives of countless young people by providing jobs and stability.

It’s through these partnerships we’ve been able to create jobs that align with our mission of reducing the barriers to employment for young people, and provide a stepping stone in a young person’s employment journey.

Since our car cleaning services began in 2017, we have:

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Provided employment to 142 staff members
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We completed almost 40,000 car clean services
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Prevented approximately 2,000,000 litres of water waste with waterless car cleaning technology

Amidst the challenges of the Covid-19 pandemic, the support for our car services division shined brightest as car cleaning was deemed an essential service. Importantly, employing staff members throughout the challenging periods of lockdowns enabled our employees to work with secure employment, in a Covid-Safe environment.

Good Cycles is proud to report ZERO job losses have been recorded as the contract concludes. We are excited to be able to share that every City Services staff member has been trained in a new role, transferring relevant skills and knowledge within new and upcoming projects at Good Cycles.

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Good Cycles extends a BIG thank you to our car services partners:

Good Cycles constantly seeks out new areas of growth to further the positive impact we are committed to making, while seeking new opportunities that align with our mission. 

To keep up to date with what Good Cycles is delivering in the upcoming months, follow our socials, and our ‘Good News’ section of our website.

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Ride2Work Day recap 2023

The sun was shining on thousands of cyclists, as we offered free safety checks as part of Bicycle Network’s annual Ride2Work day

Blessed by some lovely springtime weather, commuters were encouraged to leave their cars at home and ride to work, with thousands of cyclists taking part. It was a busy day for our Good Bikes crew, as we activated two event sites, did some onsite servicing for 80 Collins St, and even had a partnership with the riders from GMHBA Health Insurance in Geelong.

One site was right in front of our Docklands Bike Hub store on Harbour Esplanade, the other at the Melbourne Convention and Exhibition Centre. There was a great buzz as our friendly team offered safety checks and tune-ups, while the kind folk from Bicycle Network counted participants and provided healthy snacks and delicious coffee.

It was great seeing Lime there showing off their bike and scooter share. Since 2020, Good Cycles has partnered with Lime to provide “Good People” for fleet maintenance; keeping the batteries charged, tyres pumped, and ensuring they run smoothly.

Out in Geelong, we offered commuters from GMBHA some special servicing deals through our Membership, and then back in Melbourne while people got to work, our on-site servicing were down in the 80 Collins St end-of-trip facility fixing bikes preparing people for their ride home.

“It’s awesome to be out in the sunshine, enjoying the day surrounded by awesome people while giving a couple of newbies a chance to try to expand their skills in the bicycle retail space."
James
Good Cycles Mechanic
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If that wasn’t enough – it was also a great day for two new Youth Employment Program participants, joining the Good Bikes team. “It’s awesome to be out in the sunshine, enjoying the day surrounded by awesome people while giving a couple of newbies a chance to try to expand their skills in the bicycle retail space” says James.

Ride2Work Day 2023 was a fun-filled day. It was great to be a part of one of the biggest events in the years’ cycling calendar. A big thank you to Bicycle Network for all their support, and to every rider who chose the most sustainable and healthy option for their commute; to go by bicycle!

If participating in this year’s Ride2work day meant dusting the cobwebs off your bike, or using it for the first time in a while, and you’ve discovered you’re in need of a tune-up, drop it into one of our stores, or book a service online. Our mechanics provide professional servicing and repairs to all types of bicycles. To find your nearest Good Cycles store, hit the link below.
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Vaughn’s YEP journey at the Purpose Precinct

We recently sat down with Vaughn, a delightful and compassionate young person, who is currently working for Good Cycles as a retail assistant at Purpose Precinct in Queen Victoria Market.

Vaughn’s Youth Employment Program journey has had its challenges, but through coaching and support, he’s focused on becoming “a well rounded human being.”
Vaughn works in Purpose Precinct’s retail offering; a curated marketplace that brings together a number of Victorian social enterprise businesses, with products in homewares, clothing, food and gifts. It’s clear that Vaughn has an affinity for people and sharing the amazing stories of the products he sells. According to Vaughn, by sharing the story behind the products, people are more likely to engage and remember these social enterprises in the long run.
“You can talk about why it’s so exciting and the change they’d like to see… The change they are seeing around them is now a booming industry for social enterprises.” – Vaughn
  Originally from Ballarat, Vaughn moved to Melbourne to look for work. While Vaughn did manage to find full time work through an apprenticeship, he still did not feel like he was gaining the transferable skills to sustain long term employment, nor was the apprenticeship “financially and emotionally feasible.”
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The challenges involved with living independently on an apprentice’s wages overwhelmed Vaughn. With the mounting economic pressure of the cost of living crisis, many of Vaughn’s peers were living with their parents, a luxury not available to Vaughn.

Vaughn turned to his partner for advice. In serendipitous fashion, Vaughn’s partner happened to be working at Good Cycles’ City Services division:

“They told me, ‘you’ve got to come work for these guys,’ there’s so much potential here.” – Vaughn

Vaughn began his journey with Good Cycles’ Purpose Precinct in early April 2023, and has since been thriving. A committed participant of the Youth Employment Program, Vaughn would meet with employment coach Leesa, where they would discuss and set out small, achievable goals.

“Everyone is on your side … my goals are their goals” – Vaughn

The two would have regular meetings to see how Vaughn was going on the job at Purpose Precinct, but also to check-in on their mental and physical wellbeing. Leesa encouraged Vaughn to enroll in a Certificate IV in Hospitality, so that one day he could fulfill his desire of becoming a bar manager in the near future.

“Vaughn is a remarkable employee with an exceptional work ethic who was able to excel in his role as a retail assistant in a short amount of time.”
Leesa
Youth Coach

He believes the YEP program has made a positive impact on his life in general.
Vaughn has seen his customer service skills improve, gaining transferable skills in the process to also work in hospitality on the weekends. He would like to work in hospitality because, as he puts it, “I really, really enjoy customer service and I am a people person, which is strange for some people and I think there might be something slightly wrong with me,”

“My customer service skills have strengthened … and I have enjoyed the responsibility of managing people.”  – Vaughn

Vaughn’s skills with retail technology improved dramatically, a vital transferable skill to have in both retail and hospitality. Completing point of sale requests and learning the mechanics of inventory and merchandising, using Lightspeed to follow through with orders and invoices.

“Vaughn has always been passionate about working in hospitality and retail, always been eager to upskill and continues to push himself to grow as an individual.’’ – Vaughn’s Youth Employment Coach.

Within the 6 months of working at The Purpose Precinct, Vaughn took the initiative to lean into his leadership skills by supervising staff, housekeeping and networking with various brand representatives. Vaughn is looking forward to taking a supervisor role at The Purpose Precinct down the line.

Working at the Purpose Precinct has empowered Vaughn to be a more well rounded person. The real takeaway from Vaughn’s YEP journey has been the growth of his interpersonal skills. Being able to put those types of transferable skills on a CV, Vaughn can now show his next employer all the wonderful things they achieved while working at Purpose Precinct.

“Learning how to talk to all sorts of people has always been very important to me, but I haven’t necessarily been the best at it.” – Vaughn

Compared to some of his previous hospitality jobs with uncertain hours, having regular shifts at work meant Vaughn had the opportunity to be more financially secure. This consistency has been key in enabling Vaughn to reach his first goal of financial independence.

Collaborating with his Youth Employment Coach (Leesa), Vaughn’s journey led him to grow personally and professionally. Vaughn states that he now has a ‘’routine and a structured schedule,’’ and his confidence has been gradually improving thanks to the ongoing support of his youth coach and peers. With a concrete plan and a supportive network, Vaughn has a bright future ahead.

The Youth Employment Program provides coaching for young people to overcome employment challenges through one-on-one training sessions and on-the-job training. It’s designed to reduce barriers to employment by offering:

  • Real jobs to people aged 18-29
  • A steady income
  • Tailored training and personal development
Click here to learn more about our Impact

In 2021 Good Cycles partnered with fellow social enterprise STREAT to deliver the Purpose Precinct at Queen Victoria Market, establishing a hub to showcase for innovation of Victorian social enterprises. We owe our thanks to the Victorian Government and other partners such as HMST, the City of Melbourne, SENVIC and who have made this possible.

You can read more about Purpose Precinct here.

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We farewell one of our Youth Coaches, Jordan

Hailing from Scotland, Jordan joined Good Cycles in 2022. But as it would be, coming from faraway lands meant the lure to jump in a van and add to his Australian experience could not be ignored forever. Before he left us to begin what would surely be an exciting journey, we asked him for his insights and reflections of his time working with Good Cycles.

Tell us a little about what your role has involved, and what a typical day might entail as a Youth Coach?

As far as a ‘typical day’ goes, there’s no such thing at Good Cycles (and that’s exactly why I have loved it so much!). I usually begin my day facilitating toolbox talks with our employees in our City Services division. We cover topics such as mental health, financial literacy, personal safety, as well as completing the ever-important task of drinking coffee and having a good old chin wag.

I would then be out and about meeting with young people to facilitate coaching sessions, either at the beginning, during or after their shift. These sessions are goal focused and allow our young people to concentrate on what is important to them. This can include (but is certainly not limited to) exploring career options, enrolling in further education, saving for a new car, or just having a general catch up to see how their week is going.

Additionally, these coaching sessions allow me to empower young people to access service provision by referring them on to a multitude of our multi agency partners. Although predominantly based in North Melbourne, I usually find myself bouncing around our different sites to meet with young people. I like to refer to it as the Tour de Good Cycles: I might start my day off in North Melbourne, cycle to our Goldsbrough Lane store, then to our Queen Victoria Market store, and finish off at our Sunshine depot. For someone who hates sitting still, this suits me perfectly. Plus, all of the cycling helps to balance out my weekend pizza habit.

Having worked in the public sector as well as the NFP space, what key differences have you discovered while working with Good Cycles?

Nobody is stagnant. The Good Cycles crew are the most refreshing bunch I’ve ever worked with. Ideas are constantly being thrown around. Will it work? Won’t it work? Who cares, let’s try it (it usually works well). Rules can be broken, and my rebellious streak loves that. If a job role isn’t quite suiting a young person, we can tailor it to suit their needs. This flexibility has really helped me form extremely close working relationships with our young people in a way that may be difficult in a straight-laced public sector role. Most importantly, it allows them to thrive.

...The Good Cycles crew are the most refreshing bunch I’ve ever worked with. Ideas are constantly being thrown around. Will it work? Won’t it work? Who cares, let's try it (it usually works well). Rules can be broken, and my rebellious streak loves that.

Jordan

What have you personally loved about working with Good Cycles?

I’ve really loved the genuine ‘can do’ attitude of each staff member. There is no real hierarchy, everyone treats everyone with the utmost respect which is often hard to find in the working world. I’ve felt like my ideas have been listened to, and there’s always someone to rely on if something doesn’t quite go to plan (especially with my bike! Shout out to Charlie and his crew of mechanics). Good Cycles moves at the speed of lightning. In my time here, we have grown incredibly quickly in terms of creating positive opportunities for young people, which is exactly why I applied for the role. We consistently help young people realise their true potential and flourish. What more could I ask for?

Thinking about your role and the young people you’ve been able to assist, what experiences will you take with you from your time with Good Cycles?

There have been too many. From supporting young people with their first job, helping facilitate positive outcomes during coaching sessions, riding along with the crew on shift, celebrating days of significance, supporting positive transitions into further education and new careers, and of course the staff BBQ’s. In Scotland we don’t really have the weather for BBQ’s, so when I first took on the role of head chef, I didn’t have a clue what I was doing. I can wholeheartedly say I now know how to cater to 15 hungry young people (with a little help from grill-master Cory).

Are you interested in joining Good Cycles and supporting young people through coaching and skills development? 

Looking to join a supportive workplace, and join an organisation committed to improving the lives of young people? 

Check out our relevant available roles over on our ‘Good Jobs’ page.

View our employment opportunities
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Providing sustainable food waste solutions to Melbourne’s inner-city cafes

A few months ago, ABC News Melbourne reported a story, shining a light on some of the work Good Cycles does in the heart of Melbourne’s CBD.

Beginning in May 2022, the Caledonian food waste program, also known as the Garbage  Butler program, was initiated with support by the City of Melbourne and Citywide, with the aim of reducing cafe food waste from landfill.

Renowned for its bustling cafe culture, Melbourne’s CBD is laden with cafes and eateries, with many occupying backstreets and laneways. In such highly trafficked areas, between the cities pedestrians and its busy streets, the e-bike and trailer are the perfect mode of service, able to weave through the tight route without creating the kind of obstruction a van or truck may if it were tasked to do the same role.

Each day the team operates, they depart from our City Services headquarters in North Melbourne,    riding into the city, where they visit a number of participating cafes, collecting food waste into tubs and loading them on to our built-for-purpose trailers. Later, the food waste gets processed, averting tonnes of biodegradable waste from landfill into rich compost fertiliser.

Good Cycles City Services team member S’moe, who’s been with Good Cycles since 2018, spoke to ABC reporter Iskhandar Razak on his personal experience in his role. 
 
Check out the video for the full story.

Most excitingly, the Caledonian food waste program has recently been confirmed as a permanent program, shifting from its pilot phase, to be rolled out to service more cafes and eateries in Melbourne’s dining precincts.

Caledonian food waste collection employees work as part of Good Cycles’ Youth Employment Program. Good Cycles is proud to be a part of this innovative, sustainable solution that not only removes food waste from landfill, reduces noise, vehicle congestion and CO2 emissions used to collect waste, but does so in a way that incorporates our mission of helping young people in creating ‘Jobs for the Future’. 

To read read more about our mission, on our Impact page.

"This job has given me purpose and a reason to wake up in the morning, so I'm very grateful for that."
S'moe
City Services Team Member

Good Cycles wishes to acknowledge the support of the programs partners:

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Good Cycles says YES! to the Voice to Parliament

Good Cycles supports a YES vote for the Voice to Parliament

On August 30th, the Federal Government announced the Voice referendum date for October 14. Good Cycles says YES! to the Voice to Parliament. Through our values of equity, respect, well-being, courage and inclusion; we proudly stand alongside the vast majority of First Nations people.
We believe that this constitutional recognition will be a historic step towards a unified country that celebrates our first peoples as the oldest continuing culture on earth.
Yes, we respect that there are differing views and will continue to create inclusive and meaningful, safe jobs for all Australians, new and old.
For more information visit https://www.yes23.com.au/