Our Impact 2022

Our Impact 2022

From Jaison Hoernel, Good Cycles CEO

It has been a rocky few years. Through COVID, our delivery of social value and impact faced many challenges. We, like many of our partners, had to find new ways of maintaining connections with our teams. Our city services and retail stores had taken a big hit. We had to think differently and make sure we focused on the right things.

In our pursuit to change cities and lives, we’ve managed to grow. As I look back to November 2021, we had about 40 employees. Since then, we’ve entered two new industries, through our Open Spaces division and expanded City Services to include asset management.

At the end of 2022, our biggest year yet, we were able to have a powerful and direct impact on 36 people through our Youth Employment Program and closed the year with about 120 employees.

This was only possible due to our amazing employees and supporters who have helped us wrangle opportunities, new and old.

Jaison Hoernel
Chief Executive Officer

Youth Employment program.

Youth Employment Program

Our Youth Employment Program (YEP) uses a work-first approach, offering real jobs to young people aged 18-29, with real income alongside tailored coaching and support.

Our ‘learn by doing’ approach is offered with personal choice and an inclusive workplace to deliver technical and transferable skills, which increase job-readiness and reduce barriers to employment.

In 2022, there were 29 YEP participants and also delivered the program to 7 people over the age of 29.

Program Participants

hours of work conducted by YEP participants in 2022
0 +
> 29yo

Identified Barriers to Employment


The Youth Employment Program fosters a diverse cohort with varying strengths and variation in employment barriers. This also contributes to each other’s capabilities and support networks.

Diversity Employment Graph

Good Cycles Program builds foundations for participation and resilience:

Long term employment builds confidence, stability, and networks, enabling people to continue
to overcome barriers and achieve their full potential. Maintaining employment for 6 months is a
significant milestone for people who have faced barriers to employment.

0 %

of program participants maintained employment with Good Cycles for more than 6 months.

0 yrs

is the average employment of each YEP participant

0 %

who exited the YEP transitioned to open employment or a skilled role within Good Cycles

Employee Outcomes

0 %

received adult award wages and regular shifts

0 %

developed career aspirations and job-search skills

0 %

reported increasing their skills relevant to future employment

0 %

reported increased sense of self-confidence, purpose and motivation

Impact and innovation throughout our services

We pride ourselves on driving innovation into all our services, so we can deliver sustainable jobs of the future that aim to reduce barriers to employment.

City Services 

Innovation and bikes are central to our City Services operation where our impact is both social and environmental 

Our use of e-bikes prevented 20,000kg of Co2 from entering the atmosphere, removing about 50 light commercial vehicle movements from the roads per week.

Our car services team cleaned over 7,000 vehicles using our waterless methodology, this prevented over 350,000 litres of water being used 

That is equivalent to taking a shower for 12 straight days!

Good Cycles City Services imapct

Open Spaces

It’s now been over a year since we opened our Open Spaces division.
With the support of our partner DM Roads, we entered into a completely new industry. This saw us lawn mowing and collecting litter across the entire M80 / Ring Road , it was a steep learning curve.

We are so proud of the work and learning that the teams have achieved.  Delivering quality services, and most importantly, opening up new employment pathways and opportunities.

tonnes of litter collected
km's of roads mowed​

Bicycle Shops & Servicing

We’ve expanded. In December 2022, we opened our fourth store in Brunswick’s Nightingale complex. This adds to our Melbourne CBD, Docklands, Geelong locations.


Retail Impact and bike servicing stats

Purpose Precinct 

Leadership and collaboration have always been key to Good Cycles success.  In November last year, we launched, in partnership with STREAT and SENVIC, the first stage of the Purpose Precinct and Queen Vic Market.

This initial stage has included the opening of a large shop offering goods from over 27 social enterprises to QVM visitors.

The project has been designed to support the social enterprise sector to grow while creating meaningful jobs for priority job seekers. Even in these first few months, we have employed three young people. 

The next stage, due in May 2023, will see the project expand to include eight separate shop fronts, an incubator for smaller social enterprises to bring products to market, and a services precinct that will include delivery and warehousing opportunities.


Purpose Precinct Good Cycles Staff

What’s next! 

We are very excited about 2023 and beyond. Later this year, we’ll celebrate our 10-year anniversary and look forward to sharing more of the stories that shaped our trajectory and the lives we impacted along the way. 

We will continue to grow and create more impact through our amazing people, culture and our courage to innovate. We are working towards a future where all individuals have access to dignified and meaningful work, and where all businesses prioritise the well-being of their employees and the community at large. 


Social enterprise plays a pivotal role in creating sustainable communities, and Good Cycles looks forward to creating more job opportunities and playing its part in the journey.


Partners & Stakeholders

We'd like to thanks all our partners to help make this happen.

Logos and partners

Do you want to partner with us?

We’re always looking to hear from new supporters & organisations interested in supporting social procurement and social enteprise. 

Good Cycles is a registered charity with the ACNC.

You can view our financial and annual reporting on the ACNC website.