A new Purpose Precinct set to bloom in positive growth!

The Purpose Precinct is growing!

We are excited to announce that the Purpose Precinct has moved into our new and expanding space in the F-Sheds of the Queen Victoria Market. Now encompassing three retail sheds selling social enterprise and circular economy goods.

First Launched in December 2022, The Purpose Precinct is a joint initiative between STREAT, Good Cycles, & SENVIC to showcase the many brilliant products of Victorian social enterprises, unifying a host of different & innovative brands in one central location.

This month, Minister Ben Carroll announced the Purpose Precinct would be moving from its home in Queen Vic. Market’s String Bean Alley, to the new space of the F Shed Laneway. Not merely just a change in location, the new site will be larger, meaning more capacity to support up to 100 exciting Social Enterprises from Victoria

We’ve already expanded the initial concept store into two retail premisses located in F14-15 sheds and we are excited to welcome Green Collect into shed F16 a social enterprise focusing re-use and circular economy products. 

But wait, there’s more to come. Still under construction is the Purpose Precinct’s hospitality offering with more retail, events and activation spaces in the centrally located F sheds and E-stalls to come. 

Perhaps the most exciting news in the announcement is that the new ‘Precinct’ opens the door to on and off-site training and employment pathways for up to 75 participants who’ve experienced barriers to employment. A cause all of us at Good Cycles are incredibly passionate about.

“We’re backing our social enterprises because they create positives outcomes for local workers and the community – and that’s why we’re expanding this precinct at one of our most iconic markets,” 

Minister Ben Carroll.

To read the full announcement, head over to the Purpose Precinct’s website.

The Purpose Precinct is located in the F-shed on the Peel St side of the market. Come down and check it 

This announcement welcomes what will become the new home of the Purpose Precinct, and bigger space to accommodate the growing number of Victorian Social Enterprises it supports. Together with our founding partners at STREAT and SENVIC, we’re thrilled to have the support of Minister Carrol, the Victorian Government, and Queen Victorian Market as we welcome this new space that will continue to showcase the brilliance of Victoria’s Social Enterprises.
Jaison Hoernel
Good Cycles CEO