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Good Cycles helps launch ‘The Purpose Precinct’ at Queen Vic Market: A new home for 20+ local social enterprises

Good Cycles is proud to partner with the Queen Victoria Market and STREAT to help create 'The Purpose Precinct' – a showcase of Victorian social enterprise products and services located in the Market’s String Bean Alley.

With the backing of the Victorian Government and Social Enterprise Network of Victoria, The Purpose Precinct brings together a range of unique products and services from over 20 Victorian social enterprises such as Clothing the Gaps and HoMie, with many more to come.

Alongside a select range of Good Cycles’ bicycle products, is a curated and rotating range of goods all made, designed and/or recycled from sustainably and ethically sourced materials; including homewares, preserves and other non-perishable food, home-growing supplies, clothing and accessories. Good Cycles will also offer bicycle servicing in the near future.

Queen Victoria Market CEO Stan Liacos says the Market is proud to partner with Good Cycles and STREAT, which sits well with the Market’s history and future plans.

“Throughout its 140-year history, Queen Victoria Market has provided access to essential fresh food, goods and services to Melburnians, as well as being an important part of the city’s social fabric. The Purpose Precinct brings a unique mix of quality products and services, helping to achieve our goal to diversify the Market’s offerings to appeal to Melburnians and contribute to positive economic and social outcomes,” he said.

“Throughout its 140-year history, Queen Victoria Market has provided access to essential fresh food, goods and services to Melburnians, as well as being an important part of the city’s social fabric. The Purpose Precinct brings a unique mix of quality products and services, helping to achieve our goal to diversify the Market’s offerings to appeal to Melburnians and contribute to positive economic and social outcomes.”

“We’re excited to call Queen Victoria Market our new home. The Purpose Precinct will create a front door for social enterprises to work together to engage the community and deliver products and services to help people, places and the planet to thrive. Our ambition is to see hundreds of Victorian social enterprises represented in the Precinct over the coming years, all working together not only to create better cities, but also meaningful employment opportunities for Victorians.”

STREAT CEO Rebecca Scott says many of Victoria’s social enterprises create employment opportunities for people who face structural barriers to work.

“The Purpose Precinct will showcase products and services being made in all corners of the state, and we’re excited for people to have a taste of the delicious things the sector has to offer.”

Good Cycles CEO Jaison Hoernel says the team is thrilled to be part of the Market’s diverse and thriving culture.

“We’re excited to call Queen Victoria Market our new home. The Purpose Precinct will create a front door for social enterprises to work together to engage the community and deliver products and services to help people, places and the planet to thrive.

“Our ambition is to see hundreds of Victorian social enterprises represented in the Precinct over the coming years, all working together not only to create better cities, but also meaningful employment opportunities for Victorians.”

 

Social Enterprise and Not for Profit participants of the Precinct include:

 

We would like to show our deepest gratitude to all those people that helped make this happen, in particular The Queen Victoria Market, the Victorian Government, STREAT, SENVic and an extra special mention to Silas and our hard-working Good Cycles staff. It’s an exciting time for social enterprise and we can’t wait to see you down at String Bean Alley to support everyone involved.

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