Jaison Hoernel

Chief Executive Officer

Jaison has over 20 years of professional experience in the bicycle industry in Australia and internationally. With influential roles across the industry, Jaison’s depth of expertise is highly regarded. He has enjoyed success in establishing one of Australia’s most successful and highly regarded commuter and specialty bicycle retail shops, holds an MBA (Executive) from RMIT and has a highly developed financial acumen.

Jaison has held management positions in both Australia and Asia and been actively involved in developing sponsorship and funding models for public transport projects internationally. Jaison is committed to social equity.

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