Ed Bearfield-Smith

Retail Manager

Ed comes to Good Cycles with many years experience in sales, service and management roles in the bicycle industry across both wholesale and retail. Originally from the UK, Ed moved to Melbourne in 2013, and loves solving problems, building strong teams and great customer relationships, and helping in the development of the young people at Good Cycles.

As a reformed road cyclist, he now enjoys riding all different types of bikes, both on-road and off, and spending time with his young family.

Ed is a passionate believer in the power of social enterprise and enjoys combining a love for bikes with a genuine community impact.

Good Cycles lockdown update

We’re still open during lockdown to cover your servicing needs via contactless drop-off and pick-up.


📍 Melbourne CBD: Open for click & collect and servicing

📍 Docklands: Open for servicing

📍 Geelong: Open for click & collect (via phone only) and servicing

📱 online – always open and still delivering Australia-wide across lockdown!


We’ll provide an update on any changes as the lockdown situation progresses.

Thanks for your support and we’ll get through this!

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